Wednesday, September 13, 2006

Making 1300 Sales Calls - 30 Day Trial

Personal Development blogger Steve Pavlina has a great insight into tackling insurmountable daily to-dos, by approaching the endeavor as a 30-day trial. The rationale:
  • 30 days is a short enough time to suffer through a new process. It's not like you have to do it every day forever, just for 30 days.
  • At the end of the trial, you'll know the costs and benefits of the process, so
  • You'll have a better idea of whether or not it's worth continuing for the long term
  • You'll have gained whatever benefits come from having executed the process
This can be a great way to evaluate a potentially big change in your life, because you're not making a permanent commitment to it. In particular, Steve points out this example of a daily habit that can help your web design business:
Make 25 sales calls every day to solicit new business. Professional speaker Mike Ferry did this five days a week for two years, even on days when he was giving seminars. He credits this habit with helping build his business to over $10 million in annual sales. If you make 1300 sales calls a year, youÂ’re going to get some decent business no matter how bad your sales skills are.
And making those 25 sales calls each day will be easier when you use the Web Site Cold Call Helper.

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